Location, Location, Location...it's important for wedding planning too. Here's why.

You’ll hear this often - and if you are already in the throws of planning your day you’ll probably be experiencing it first hand: the wedding industry is HUGE.


Whatever kind of wedding you want, you can have it! There are options for all tastes…got a thing for Star Wars? There’s a wedding for that….How about unicorns? Totally possible to have one rock up on your day. It’s what makes the wedding industry so AMAZING…but also totally overwhelming.

From an insider’s point of view, it feels a little different. Although we know it’s a gigantic industry, it doesn’t feel so big in reality. To bring in some long-forgotten GCSE Geography knowledge, when you consider the urban landscape of the wedding industry you realise you aren’t so much looking at a big city, but more of a conurbation - a network of little villages and towns, all linked yet fundamentally different. It’s much like London (the place I call home) where you can travel from one area to the next and feel like you’re in another city altogether.

Think of those villages as groups of different services and suppliers catering to different types of clients. There is a place for big weddings, small weddings, for city weddings and rustic country do’s; for traditional church weddings and those catering to every different culture and religion; for goth weddings, kitsch weddings and - quite literally - everything in between.

So although it might feel like an overwhelming place to be for the first time - just like that school trip to London at 12 years old when everything looked sooooo big and sprawling - it really doesn’t need to be. You just need to find your village - your wedding-planning-happy-place.

But, how do you do that?

Well, it links back really to my previous blog about the first 3 things you need to do when wedding planning. One of those things is ‘choosing your vibe’. Think of it less as a theme and more of a feeling - what do you want your day to feel like - for you and your guests? What is important to you? What cultural elements do you want to include? What wedding traditions do you want (or not want) to follow?


Jot down a few ideas, then pull together a list of 3-5 words that best describe that feeling you want to create. It could be ‘traditional, elegant and minimal’ or ‘relaxed, vibrant and fun’. Whatever it is, these will be the words that help lead you to your ideal wedding suppliers and services. Use them for google searches and on Pinterest and follow the trail to find the first piece of your puzzle. The AMAZING thing about the wedding industry is that, within each of those little villages you’ll find a close and supportive community of people who like to work together, so once you’ve found your first supplier, they’ll help lead you to others who also suit your style. That might be through their websites, directories or blog posts. Or just word of mouth recommendation.

I’d pop myself in the ‘relaxed, creative and untraditional’ village, and I’ve naturally found myself surrounded by other like-minded suppliers. It’s lead me to being part of the Un-Wedding directory and exhibiting at their shows, and it’s such a joy to see how aligned I am with the clients that I meet via those avenues. It’s like taking a shortcut home.

The most important thing to remember when you first step into this crazy conurbation, is to follow your heart - focus on the things that are important to you and it will soon lead you to that little part of town where you feel at home, surrounded by like-minded people and all the things that light you up.

Once you’ve found your village, you can say goodbye to the overwhelm - from here on in, wedding planning will be a breeze.

If you’d also feel at home in the ‘relaxed, creative and untraditional’ wedding village, why not come and join me? It’s nice here! You’ll get tips, advice and inspo straight to your inbox, along with exclusive offers available only to subscribers PLUS just for signing up you’ll get my free guide for how to plan an awesome wedding on a budget. YASS!!

Struggling to pin down your vibe? Can’t seem to find the right suppliers? Drop me an email and I’ll give you some pointers ;)

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